For my first key point (Character Design), I have chosen the antagonist, Tetsuo Shima from the 1988 cyberpunk animated film, Akira. Tetsuo's appearance changes drastically throughout the 3 acts of the movie. In the first act of the movie, he is just another member of Kaneda Shotaro's (antagonist) biker gang. He dresses in a light blue hooded sweatshirt and light blue jeans, his appearance consists of bright colours, these are very non-threatening colours for someone who's in a biker gang, which reflect the characters problems with being the most in-experienced member of the biker gang, the other members of the biker gang wear muddy colours, much darker and intimidating. After the Bike crash and most of the second act, Tetsuo wears a light blue hospital gown, he also has a bandage on his head. He wears this clothing while he's being incarcerated and experimented on by the government, again light colours to resemble his inferiority. However he wears a white vest and light brown trousers in act 2, but this only when he steals Kaneda's and tells him to back off, this is foreshadowing the scenes in act 3 were he's trying to find Akira. In act 3 he wears the same white vest and brown trousers only with a red cape. I see the red cape as the final element in his transformation to a villain. I found that as he transformed in to a villain, his appearance changed too, into something more intimidating. To make a convincing villain, you must not only write one, but also make the villain look like one too.
Throughout the film, Tetsuo changes a lot. When he is injured and captured by the government he develops super human abilities, with this he becomes power mad, and destroys Neo-Tokyo in a quest to find out who Akira is. The name that had plagued him since the experiments. He also battles with Kaneda as it is he who he blames for he's feelings of insignificance. This mix of Kaneda treating Tetsuo unfairly and his sudden gain of power, develops the villain that we see at the end of this film.
Next I'll demonstrate the digital storytelling principle, I have selected the movie (former comic book series) "Scott Pilgrim vs The World". Before this movie even came to the cinemas, it was released as a video game that was downloadable on most of the latest video game consoles.
The movie itself was made for a very specific kind of audience, as the movie had a lot of references to Japanese animation and 80s and 90s video games to name a few. I think the release of the game before the movie was a strategic way to grab the target audience's attention to watch the movie. It also got those who liked the game to read the original comic, and obviously those who liked the movie, to play the game and extend the amount of buyers.
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