I have been shown that one can grab an idea from earlier artists work, as long as it isn’t copied exactly and originality still shows through it somehow. For example, during the lecture Picasso’s Las Meninas was shown, it was a study of an earlier piece by Diego de Silva Velazquez, When seen together it is noticeable that both of them are very similar, yet Picasso had put his study into his own style and context.
This process is similar to when a musician samples a section of another person’s piece of music and uses it in a completely new song; it is out of its original context and had been changed to the point that it has a new meaning. However to grab too much of an artist’s style or to completely copy a piece of work is a sign of unoriginality.
It is possible to take an earlier piece of work and change it in a way that makes it more current, this is sometimes done in advertising. There is one advertisement I saw in the lecture for a Japanese style beer called Asahi Beer that referenced Hokusai’s great Wave of Kanagawa. This connection was made because the artwork fit into the Japanese theme.
This time round the connectivity is quite obvious; the seller is connecting the product to the culture it’s based around, emphasizing the fact that the beer is Japanese. If the advert was subtle not many people would recognise the reference and wouldn’t be as rememberable to those such as the target audience; those who like Japanese culture or Japanese beer. This taught me that creating something that references earlier work while keeping your own style and concept is done frequently in modern day media. Its intention can vary to what the artist wants to portray, it’s sometimes done for controversial purposes, or even for comedic and humorous purposes for entertainment or for advertising.
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