Clarity is important when it comes to visual communication. In the lecture I was taught that it is very important when looking for legibility in text. Typeface, size, colour and layout are all things to keep in consideration. Legible text is something the viewer can casually read without over concentrating or straining their eyes. Cases of illegible text can vary from many things, but all have one thing in common, lack of clarity. A good example of this is having yellow text on a white background, as said in the lecture; yellow on white is never legible.
Yellow text on white is hard to see without putting unnecessary concentration into reading it, to avoid this always choose colours that make your text more conspicuous. This picture of an old copy of the times was in the presentation, and is a classic case of illegible text as it's far to small and cramped together to read casually.
The same applies for font size and layout; prominent text is a must, but avoid the use of over the top fonts or big font sizes because even though big text is legible for headers, too big can be just as illegible as too small when it comes to presentation, always think about your layout and composition.
Yellow text on white is hard to see without putting unnecessary concentration into reading it, to avoid this always choose colours that make your text more conspicuous. This picture of an old copy of the times was in the presentation, and is a classic case of illegible text as it's far to small and cramped together to read casually.
The same applies for font size and layout; prominent text is a must, but avoid the use of over the top fonts or big font sizes because even though big text is legible for headers, too big can be just as illegible as too small when it comes to presentation, always think about your layout and composition.
The lecture also taught me about visual hierarchy, which was about what your eyes are drawn to first; this comes into effect mostly on advertising, if that be on the front of newspaper or on a billboard. Designers use bolder letters or complementary colours to grab the viewer’s attention to one specific thing. This is in action on the front of every newspaper in the shops today, bolder letters for the front page story followed by a picture to coincide it.
The first thing the viewer is drawn to whether it is the newspaper title or the front story; has the boldest typeface as the editor thinks these two things are the strongest selling points. The main things to think about when using visual hierarchy is big and bold headers, complementary colours and striking images, because these are what the eyes are drawn to first.
The first thing the viewer is drawn to whether it is the newspaper title or the front story; has the boldest typeface as the editor thinks these two things are the strongest selling points. The main things to think about when using visual hierarchy is big and bold headers, complementary colours and striking images, because these are what the eyes are drawn to first.
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